2009 - Today
In February 2009 we started to do some test broadcasting witch was successful and this led to us on the 24th February 2009 to re-launch as MaxDance (minus the FM), with an automated playlist with user request service.
The new automated playlist and user request service has been a huge success in testing and we hope this second run will bring us much more success and that our listeners will continue to enjoy the best service possible from us.
On the 13th March we welcomed our first resident DJ mix show presented by none other than Peter Luts, the producer behind the chart topping dance acts Lasgo, Ian Van Dahl and now AnnaGrace!
In July 2009 MaxDance became part of Atlantis, guaranteeing essential web services (access to web hosting / web design) allowing the potential to continue to grow.
In August of the same year MaxDance launched two brand new streaming connections, one being the 64kbps connection designed for low speed internet connections and also for the use with mobile phones and the 96kbps connection as a medium choice, they joined the 128kbps main connection (both 64kbps and 96kbps streams later closed down due to lack of use while 128kbps remained as the main stream). Also in the same month MaxDance listeners saw the first major change in the form of brand new imaging (better known as jingles/sweepers) with a female voice and clips of dance tracks mixed into the FX, this new image was received really well by listeners!
In November 2009 MaxDance was re-branded and re-designed with a new fresh logo and a new and fresh website design, in this change we have seen the launch of MDControl, that is the user based control system where any listener can request to add songs to the playlist with ease, and also a new MDPlayer, the web based player that includes the standard player (pause, play, skip and volume controls), we also display the current track that is playing live on-air and 5 of the most recently played songs, biggest addition (and is also incorporated in MDPlayer) is the launch of the MDMessenger (later moved to a chat on the "social bar" at the bottom of the website), a instant chat system that allows listeners to interact with other listeners and indeed presenters and if lucky the station owner with ease while listening or available as an individual pop-up or embedded in the website.
In April 2011 saw the launch of the second 128kbps stream to work alongside the current 128kbps stream, offering more connection spaces for listeners and catering for a larger audience number, also on 21st April the FIRST mobile application was launched, this was an application for the Apple AppStore and iOS devices, mainly iPhone and iPod touch devices but iPad compatible, offering dual server streams, full schedule, twitter feed, contact details (tap to call & tap to email) the station history and credits information.
In July 2011 a new brand image (logo) was launched, the re-brand saw the name change to maXdance, the capital x standing out with a web 2.0 style logo.
July 2011 also saw the release of the V2.0 mobile application for iPhone and iPod Touch (also compatible with iPad), the updated brand changes took place with a new design, a more refined navigation setup making it much more easy to navigate the content, V2.0 also saw the launch of the Interviews tab and featuring artists interviews starting with The Guru Project interview, the app was also released on the Google Android platform, same features and design as the iOS version.
In late october 2011 maXdance saw it's largest change in it's online branding, the new website was launched. The new website featured a much more improved navigation system, better content layout, the new website was built using the latest coding standards of HTML5, adding dynamic effects without using the rather outdated flash technology. The re-brand saw the return of artists interviews, launching the first interview with The Guru Project who are responsible for the club and commercial hit "Infinity 2008" (interview had previously been available on the iOS/Android application only) new and refreshed content. The "Show" pages now known as "Presenter" pages, with a whole new layout. The new website is a completely new design/layout and new colours, a fresh new look to reflect the changes maXdance has encountered in it's growth, and to show it's ever growing user base. The new website also features a mini navigation menu at the very top next to the "listen live" button, listing "Radio TV Label", these indicate the route maXdance is going down in terms of it's future (very near future), much more than just an internet radio station but a combination of internet music TV channel and a dance record label.
maXdance continues to be operated by Juan J Arroyo (aka JJ) and continues to be non-profit and advertising free on-air, mainly supported by user/listener donations, popularity constantly growing as maXdance becomes the first choice internet radio for dance music listeners across the world.
Revision date: 24th October 2011, 03:03 GMT
